
What One Year Can Change in Your Business and How the Next 6 Months Will Transform It
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In the last 12 months, I've gone from Virtual Assistant to Social Media and Marketing Strategist, rebranded my business, and shifted my content focus. I streamlined my services to one signature offer, and wow, the results were terrific. If I can do it, so can you! Embrace change, focus on your strengths, and let's grow together. It's all about evolving with purpose and aligning your passion with your actions. Your journey might be different, but the principles of growth and adaptation are universal. Looking back at everything you've accomplished, have you noticed how much can change in just one year?
Let's take the time machine and go back to August 2023. I was at a crossroads. My career was chewing me up and spitting me out. I felt like my audience and some clients were taking advantage of me, and I wanted to be taken seriously. I connected my burnout to the overflow of work and lack of authority my role as a Virtual Assistant has created. As a recovering people-pleaser, I was used to going WAY above and beyond, doing every little thing asked of me because I equated my worth to my work. I thought my clients would leave if I didn't do all the extra stuff ( things I wasn't being paid for). Doing more than my designated services led me to burnout Central and the quality of my services declined because I was taking away from my job to do little things I was asked that weren't a part of my services—all in the name of people-pleasing. I realized I needed a change.
I noticed a majority of my work was in social media marketing. My only source of networking was via social media. The tasks I was fascinated with were all in marketing. I built a business and a brand all through social media. So, why not make it my full-time job? The best part was that I could still do my main love (psychology), which directly ties into good marketing. I did my market research, worked with a business coach, and reinvented my brand; Maria Romano Marketing was born.
One Year Later and Here I Am
I cannot believe how fast time has flown by. I've been in my new role for one year and have placed myself in CEO/ Authority status. By streamlining my services and highlighting a high-ticket offer, I was able to be the business owner I have been trying to align with. No "fake it to you make it" needed. I just became her. It wasn't that my audience wasn't taking me seriously; it was that I wasn't positioning myself as an authority. All I needed was the right marketing tools and the confidence to bring in clients happy to invest in the transformation I could offer.
They didn't need to see my worth. I did.
Confidence can be learned. The best way to gain confidence is to have support. When you work with someone who has been in your shoes, has broken out of the limiting mindset, and built a brand through solid marketing, you will feel at ease in knowing you can do the same. In my one-to-one Marketing Consultation Program, I work directly with you to create, curate, and implement a personalized strategy for your needs. My three-month program puts you in the driver's seat. You are giving you the power to showcase your expertise through authentic, raw, and organic marketing.
Are you ready to take action and use your passion to transform your business in the next six months? Check out my Marketing Consultation Program and align your purpose by the end of the year!