Beyond the Couch: Harnessing Social Media for Therapeutic Connection

Social media is not only an escape for consumers to turn off their minds and binge content, but it is also a place for business owners to build connections. By humanizing the people hidden behind their brands, they reach consumers personally. Social media is seen as a filtered, glamorized version of ourselves. We LIVE for a pleasing aesthetic. We crave realness yet idolize materialistic items more. Then Gen Z entered the chat, and TikTok was born.

TikTok offers a new look at what is “cool,” including raw, unfiltered, REAL realness. This is precisely why therapists and wellness brands need to be on top of a platform like TikTok. You have to be where your audience is, and sticking to one platform to market your private practice destroys any hope for authentic and organic growth. What’s the best way to show up authentically? Show up consistently. Show up persistently, and your target audience will follow.

How do you show up as you? Making talking videos and following trends feels cringy and doesn’t align with your persona. So, why force yourself to be something you’re not? DON’T! When you don’t align with your content, your audience will sense your energy, breaking their trust and ultimately losing them as potential clients. Does this mean you can make a couple pieces of content you love and copy and paste it to each platform? Sadly, it isn’t that easy.

Each platform is an unique entity. What works on TikTok will not cut it on Instagram. What’s getting pinned on Pinterest won’t make it on Facebook. You have to alter your content to fit each platform’s standards. Each app has its own algorithm, and I know what you’re thinking.. the algorithm is too scary of a vessel to tackle. Truthfully, the reason you feel that way is because you’re throwing content at the algorithm’s walls, and trying to see what sticks. Again, it’s not that simple.

Find what works for you on each platform by utilizing a marketing strategy. Know what your target audience wants to see, be consistent, and always proof-check with analytics.

Are you a driven private practice owner or wellness brand ready to reach your target audience by aligning your message with your brand? Do you have what it takes to show up authentically and consistently to convert dream clients through your content?

Together, you and I can create and execute a personalized marketing strategy that fits your needs and reaches your goals. So, you can live your best CEO life.

Comment “consult” below to inquire.

As always, thank you for being a part of my journey, and I hope to be a part of yours soon.

#marketingstrategy #therapistprivatepractice #wellnesscoaches